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Factors influencing consumer behaviour towards store brands : evidence from the French market
Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441
Persistent link: https://www.econbiz.de/10009770729
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Retail branding issues in emerging countries : research insights and priorities
Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013
Persistent link: https://www.econbiz.de/10009775618
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
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Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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Consumers' perceptions of retail business ethics and loyalty to the retailer : the moderating role of social discount practices
Diallo, Mbaye Fall; Lambey-Checchin, Christine - In: Journal of business ethics : JOBE 141 (2017) 3, pp. 435-449
Persistent link: https://www.econbiz.de/10011701488
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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
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Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall; Cliquet, Gérard - In: International journal of retail & distribution management 44 (2016) 12, pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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How shopping mall service quality affects customer loyalty across developing countries : the moderation of the cultural context
Diallo, Mbaye Fall; Sall, Fatou Diop; Djelassi, Souad; … - In: Journal of international marketing 26 (2018) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10011964226