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~subject:"Electronic Commerce"
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Electronic Commerce
Relationship marketing
71
Beziehungsmarketing
68
Consumer behaviour
45
Konsumentenverhalten
45
Marketing management
35
Marketingmanagement
34
Lieferantenmanagement
31
Supplier relationship management
31
Salespeople
29
Verkaufspersonal
28
B-to-B-Marketing
21
Business-to-business marketing
21
Selling
18
Verkauf
18
USA
16
United States
16
Distribution channel
14
Theorie
14
Theory
14
Vertriebsweg
14
Firm performance
12
Unternehmenserfolg
12
Market research
11
Marketing
11
Marktforschung
11
Customer satisfaction
10
E-commerce
9
Einzelhandel
9
Innovation
9
Online retailing
9
Online-Handel
9
Retail trade
9
relationship marketing
9
Big Data
8
Big data
8
Business network
8
Kundenzufriedenheit
8
Marketing theory
8
Marketingtheorie
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Palmatier, Robert W.
4
Scheer, Lisa K.
3
Crecelius, Andrew T.
2
Fang, Eric
2
Houston, Mark B.
2
Huang, Minxue
2
Lawrence, Justin M.
2
Allen, B. J.
1
Anand, Divya
1
Bleier, Alexander
1
Chen, Yubo
1
Eckhardt, Giana M.
1
Evans, Kenneth R.
1
Gretz, Richard T.
1
Harmeling, Colleen M.
1
Jiang, Baojun
1
Kozlenkova, Irina V.
1
Lamberton, Cait
1
Li, Xiaoling
1
Patil, Ashutosh
1
Quach, Sara
1
Rindfleisch, Aric
1
Surachartkumtonkun, Jiraporn
1
Thaichon, Park
1
Wang, Liantao
1
Weaven, Scott
1
Xiao, Bangming
1
Zervas, Georgios
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Zhou, Qiang
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American Marketing Association
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Winter Educators' Conference <2002, Austin, Tex.>
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Journal of marketing
4
Journal of marketing research
1
Journal of marketing research : JMR
1
Proceedings series / American Marketing Association
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
9
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
2
Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
Saved in:
3
A potential win-win-win strategy when pruning the direct channel : motivating retailers to migrate to a designated intermediary
Anand, Divya
;
Crecelius, Andrew T.
;
Lawrence, Justin M.
; …
-
2025
Persistent link: https://www.econbiz.de/10015396544
Saved in:
4
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
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