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Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce

Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136

Persistent link: https://www.econbiz.de/10011884079

Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science 36 (2017) 5, pp. 762-779

Persistent link: https://www.econbiz.de/10011760394

Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach

Korgaonkar, Pradeep; Becerra, Enrique; Londoño, Juan Carlos - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 157-186

Persistent link: https://www.econbiz.de/10014447593

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …

Persistent link: https://www.econbiz.de/10014109049

Towards a Digital Attribution Model : Measuring the Impact of Display Advertising on Online Consumer Behavior

Ghose, Anindya - 2016

digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising … confounders. We empirically demonstrate that mere exposure to display advertising increases users' propensity to search for the … effect of display advertising on increasing consumers' propensity to make a purchase. Furthermore, our findings reveal that …

Persistent link: https://www.econbiz.de/10013004086

Attribution modelling in digital advertising for e-commerce

Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37

Persistent link: https://www.econbiz.de/10013041198

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714

Persistent link: https://www.econbiz.de/10014414324