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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
20
Markenführung
20
Brand image
15
Beziehungsmarketing
14
Media industries
14
Mediensektor
14
Relationship marketing
14
Markenimage
13
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Dynamic capabilities
9
E-commerce
9
Internet marketing
9
Online-Marketing
9
Dynamische Kompetenzen
8
Innovation
6
Innovation management
6
Innovationsmanagement
6
Marketing management
6
Marketingmanagement
6
Website
6
Führungskräfte
5
Internet
5
Magazine publishing
5
Managers
5
Press publisher
5
Presseverlag
5
Schweden
5
Sweden
5
Viral marketing
5
Virales Marketing
5
Zeitschriftenverlag
5
Augmented reality
4
Cognition
4
Communication
4
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English
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Ellonen, Hanna-Kaisa
5
Tarkiainen, Anssi
4
Kuivalainen, Olli
3
Johansson, Anette
2
Lavoye, Virginie
2
Sipilä, Jenni
2
Anesbury, Zachary William
1
Arminen, Heli
1
Blomqvist, Kirsimarja
1
Horppu, Marianne
1
Jantunen, Ari
1
Kosonen, Miia
1
Mero, Joel
1
Naami, Tara
1
Petit, Olivia
1
Stocchi, Lara
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Wikström, Patrik
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Winchester, Maxwell
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Journal of media business studies
2
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Knowledge management research & practice : KMRP
1
The journal of services marketing
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Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
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1
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
2
Online content : who is willing to pay and for what?
Tarkiainen, Anssi
;
Arminen, Heli
;
Kuivalainen, Olli
- In:
International journal of business information systems : …
17
(
2014
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
Saved in:
3
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
4
Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow
Lavoye, Virginie
;
Petit, Olivia
;
Tarkiainen, Anssi
; …
- In:
Journal of business research : JBR
196
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015432422
Saved in:
5
How websites compete in the Middle East : the example of Iran
Naami, Tara
;
Anesbury, Zachary William
;
Stocchi, Lara
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 121-136
Persistent link: https://www.econbiz.de/10012813941
Saved in:
6
From ivory towers to online bazaars? : the Internet, social media and comperting discourses in the newspaper industry
Kosonen, Miia
;
Ellonen, Hanna-Kaisa
- In:
Knowledge management research & practice : KMRP
8
(
2010
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003984351
Saved in:
7
Magazine publishers embracing new media : exploring their capabilities and decision making logic
Johansson, Anette
;
Ellonen, Hanna-Kaisa
;
Jantunen, Ari
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10009579441
Saved in:
8
The importance of brand trust online
Ellonen, Hanna-Kaisa
;
Horppu, Marianne
;
Blomqvist, …
- In:
Trust and new technologies : marketing and management …
,
(pp. 23-39)
.
2008
Persistent link: https://www.econbiz.de/10003770832
Saved in:
9
the role of the website in a magazine business : revisiting old truths
Ellonen, Hanna-Kaisa
;
Wikström, Patrik
;
Johansson, Anette
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 238-249
Persistent link: https://www.econbiz.de/10011611238
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