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Customer satisfaction with service recovery
Gustafsson, Anders - In: Journal of business research : JBR 62 (2009) 11, pp. 1220-1222
Persistent link: https://www.econbiz.de/10003897473
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Should I touch the customer? : rethinking interpersonal touch effects from the perspective of the touch initiator
Luangrath, Andrea Webb; Peck, Joann; Gustafsson, Anders - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 588-607
Persistent link: https://www.econbiz.de/10012316047
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Look but don't touch! : he impact of active interpersonal haptic blocking on compensatory touch and purchase behavior
Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders - In: Journal of retailing 95 (2019) 4, pp. 186-203
Persistent link: https://www.econbiz.de/10012154088
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The use of electrodermal activity (EDA) measurement to understand consumer emotions : a literature review and a call for action
Caruelle, Delphine; Gustafsson, Anders; Shams, Poja; … - In: Journal of business research : JBR 104 (2019), pp. 146-160
Persistent link: https://www.econbiz.de/10012104948
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Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine; Shams, Poja; Gustafsson, Anders; … - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
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Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine; Shams, Poja; Gustafsson, Anders; … - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 163-169
Persistent link: https://www.econbiz.de/10013184294