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More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan; Ruyter, Ko de; Friedman, Mike; … - In: Journal of marketing 77 (2013) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
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A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Laer, Tony van; Ruyter, Ko de; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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On the relationship between passion, word-of-mouth behaviour and eudaimonic wellbeing
White, Christopher James; Yu, Ting - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 253-267
Persistent link: https://www.econbiz.de/10012059520
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Antecedents, consequences and moderators of ambidextrous behaviours among frontline employees
Kao, Ya-Ling; Chen, Ching-fu - In: Management decision : MD 54 (2016) 8, pp. 1848-1860
Persistent link: https://www.econbiz.de/10011593323
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Investigating the use experience of restaurant service robots : the cognitive-affective-behavioral framework
Chen, Ching-fu; Girish V. G. - In: International journal of hospitality management 111 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014311479