Similar Search Results

Linking entrepreneurial orientation to brand reputation

Rua, Orlando Manuel Martins Marques de Lima; França, … - In: Global business & economics review 20 (2018) 5/6, pp. 667-678

Persistent link: https://www.econbiz.de/10012126552

Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis

Eggers, Fabian; Eggers, Felix; Kraus, Sascha - In: International entrepreneurship and management journal 12 (2016) 2, pp. 427-444

Persistent link: https://www.econbiz.de/10011591369

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions : a multi-country panel data analysis

Calderón-Monge, Esther; Huerta-Zavala, Pilar; … - In: International entrepreneurship and management journal 15 (2019) 2, pp. 573-588

Persistent link: https://www.econbiz.de/10012226848

Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study

Christmann, Helen; Alexander, Andrew; Wood, Steve - In: The international review of retail, distribution and … 26 (2016) 2, pp. 137-153

Persistent link: https://www.econbiz.de/10011648608

Building strong customer relationships through brand orientation in small service firms : an empirical investigation

Chovancová, Miloslava; Osakwe, Christian Nedu; … - In: Croatian economic survey 17 (2015) 1, pp. 111-138

Persistent link: https://www.econbiz.de/10015178825

Positioning in SMEs : entrepreneurs' perceptions and strategies

Fluhrer, Peter; Brahm, Taiga - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 431-454

Persistent link: https://www.econbiz.de/10014506492

Global online entrepreneurship and the impact of innovation on brands

Krom, Ipek - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 79-89

Persistent link: https://www.econbiz.de/10011492467

The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises

Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298

Persistent link: https://www.econbiz.de/10012493860

Bureaucratic and societal determinants of female-led microenterprises in India

Devlina; Sahu, Santosh Kumar - In: Administrative Sciences : open access journal 13 (2023) 3, pp. 1-15

. Using a probit model, it was found that states where the spoken language is two-gendered, have poor representations of women … in entrepreneurial positions compared with states with languages that are multi-gender or no gender. It is further argued …

Persistent link: https://www.econbiz.de/10014246188

The power of language to influence people : Mary Kay Ash the entrepreneur

Crittenden, Victoria Lynn; Crittenden, William - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 349-373

Persistent link: https://www.econbiz.de/10014506445