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~subject:"Entwicklungsländer"
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Entwicklungsländer
India
64
Indien
55
Consumer behaviour
37
Konsumentenverhalten
35
Relationship marketing
22
Beziehungsmarketing
21
Marketing
18
Marketing management
18
Marketingmanagement
18
Salespeople
18
Verkaufspersonal
18
Low income
17
Niedrigeinkommen
17
Developing countries
14
Emerging economies
13
Schwellenländer
13
Corporate social responsibility
10
Corporate Social Responsibility
9
Armutsbekämpfung
8
Emerging markets
8
Poverty reduction
8
Markenartikel
7
Brand
6
Customer satisfaction
6
Entrepreneurship
6
Entrepreneurship approach
6
Social Web
6
Social web
6
Target group
6
Zielgruppe
6
Armut
5
Betriebliche Wertschöpfung
5
Brand management
5
Business start-up
5
Customer orientation
5
Emotion
5
Generika
5
Kundenzufriedenheit
5
Lieferantenmanagement
5
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8
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2
Collection of articles of several authors
2
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2
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English
14
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Singh, Ramendra
13
Chakrabarti, Ronika
3
Mason, Katy
3
Jaikumar, Saravana
2
Bakshi, Madhupa
1
Bonilla, Celia M.
1
Dash, Rupanwita
1
Gupta, Vaibhav
1
Kumar, Avinash
1
Kumra, Rajeev
1
Mazumder, Rabin
1
Mishra, Prashant
1
Mishra, Ria
1
Mukherjee, Avinandan
1
Pornpitakpan, Chanthika
1
Ranjan, Kumar Rakesh
1
Rohit, Sudeep
1
Sy-Changco, Joseph A.
1
Wani, Tahir A.
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Marketing theory
3
Journal of global marketing
2
Asia Pacific journal of marketing and logistics
1
Decision
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Working paper series : WPS
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ECONIS (ZBW)
14
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1
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14
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1
Base of the pyramid producers' constraints : an integrated review and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of business research : JBR
140
(
2022
),
pp. 115-129
Persistent link: https://www.econbiz.de/10013040655
Saved in:
2
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
3
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
4
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
5
Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
Saved in:
6
Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
Saved in:
7
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
8
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
9
Jugaad as frugal innovation in street entrepreneurship at the bottom of the pyramid
Singh, Ramendra
;
Gupta, Vaibhav
-
2013
Persistent link: https://www.econbiz.de/10010508772
Saved in:
10
Healthcare for the bottom of the pyramid
Singh, Ramendra
(
ed.
);
Mukherjee, Avinandan
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011479804
Saved in:
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