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delivery. With this goal in mind, we conduct a large-scale, randomized experiment that includes more than 70,000 advertisers on …

Persistent link: https://www.econbiz.de/10015056091

Gabisch, Jason A.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 140-158

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Kiss, Greg; Esch, Franz-Rudolf - In: International advertising and communication : current …, (pp. 361-377). 2006

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Brecht, Franziska - 2012

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Sachs, Nikolai; Schnurr, Daniel - 2021

loss. In this paper, we present the design of an online experiment where student subjects choose between a situation of …

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