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To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations

Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251

Persistent link: https://www.econbiz.de/10009240251

The physical frictionless experience : a slippery slope for experience memorability of retail services?

Phillips, Chelsea; Russell-Bennett, Rebekah; … - In: The service industries journal 44 (2024) 13/14, pp. 919-948

Persistent link: https://www.econbiz.de/10015194224

Sales impact of servicescape's rational stimuli : a natural experiment

Morone, Andrea; Nemore, Francesco; Schirone, Dario Antonio - In: Journal of retailing and consumer services 45 (2018), pp. 256-262

Persistent link: https://www.econbiz.de/10011930030

Mental conversion : a customer service strategy impacting shopping experiences

Meng, Yan; Gould, Stephen J.; Song, Lei; Chang, Hua; … - In: The journal of services marketing 37 (2023) 4, pp. 464-477

Persistent link: https://www.econbiz.de/10014276921

Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing

Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - In: Manufacturing & service operations management : M & SOM 24 (2022) 5, pp. 2703-2721

Persistent link: https://www.econbiz.de/10014295355

VISUALSCAPE : a scale to measure visuel experience in retailing

Bagdare, Shilpa; Roy, Subhadip - In: Services marketing quarterly 37 (2016) 4, pp. 272-287

Persistent link: https://www.econbiz.de/10011628472

Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand

H. R., Ganesha - 2020

purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest … retailers in India into a quandary and they think that this is surely leading to cannibalization and thereto impacting the store …

Persistent link: https://www.econbiz.de/10012836359

Effect of cause-related marketing on corporate image and purchase intention : evidence from India

Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246

Persistent link: https://www.econbiz.de/10010460802

The Causal Effect of Competition on Prices and Quality : Evidence from a Field Experiment

Busso, Matias - 2014

This paper provides experimental evidence on the effect of increased competition on prices and quality in the retail sector. We randomized the entry of 61 firms into 72 markets serving the beneficiaries of a conditional cash transfer program in the Dominican Republic. Six months after the...

Persistent link: https://www.econbiz.de/10013055197

On-shelf availability, retail performance, and external audits : a field experiment

Chuang, Howard Hao-Chun; Oliva, Rogelio; Liu, Sheng - In: Production and operations management : an international … 25 (2016) 5, pp. 935-951

Persistent link: https://www.econbiz.de/10011494903

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