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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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The CSR imperative : how CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness
Markovic, Stefan; Iglesias, Oriol; Qiu, Yuqian; … - In: Business & society 61 (2022) 7, pp. 1773-1803
Persistent link: https://www.econbiz.de/10013396347
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina; Halinen, Aino - In: The IMP journal 12 (2018) 2, pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
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Chapter 6 Corporate Reputation of SMEs
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 57-65). 2019
Persistent link: https://www.econbiz.de/10015091513
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Chapter 5 Corporate Identity of SMEs
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 51-56). 2019
Persistent link: https://www.econbiz.de/10015091514
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Chapter 4 Development of Corporate Branding Research in Business Markets
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 43-50). 2019
Persistent link: https://www.econbiz.de/10015091515
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Media attention to large-scale corporate scandals : hype and boredom in the age of social media
Barkemeyer, Ralf; Faugère, Christophe; Gergaud, Olivier; … - In: Journal of business research : JBR 109 (2020), pp. 385-398
Persistent link: https://www.econbiz.de/10012238085