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~subject:"Game theory"
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Game theory
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Zaccour, Georges
13
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11
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9
Lambertini, Luca
8
Sigué, Simon Pierre
6
Xie, Jinxing
6
Zhang, Jianxiong
6
Harviainen, J. Tuomas
5
Jørgensen, Steffen
5
Liu, Dengpan
5
Morris, Stephen
5
Sayedi, Amin
5
Ward, Michael R.
5
Yan, Ruiliang
5
Bergemann, Dirk
4
Buratto, Alessandra
4
Chen, Ying-Ju
4
Golan, Amos
4
Heumann, Tibor
4
Huang, Zhimin
4
Karp, Larry S.
4
Monahan, George E.
4
Pavenkov, Oleg
4
Pei, Zhi
4
Perloff, Jeffrey M.
4
Rubtcova, Mariia
4
Ryan, Christopher Thomas
4
Sheng, Lifei
4
Tan, Yong
4
Tang, Wansheng
4
Allal-Chérif, Oihab
3
Bari, Abdullahel
3
Batabyal, Amitrajeet A.
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Beladi, Hamid
3
Chutani, Anshuman
3
Engelstätter, Benjamin
3
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3
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3
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European journal of operational research : EJOR
23
International journal of production economics
15
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12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Dynamic games and applications : DGA
11
Journal of retailing and consumer services
10
Information systems research : ISR
9
International game theory review
9
Omega : the international journal of management science
9
International journal of production research
7
Technological forecasting & social change : an international journal
7
International journal of electronic commerce : IJEC
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Games and economic behavior
5
Journal of the Operational Research Society
5
Neo-simulation and gaming toward active learning
5
Transportation research / E : an international journal
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
IMA journal of management mathematics
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of selection and assessment : IJSA
4
Journal of industrial engineering international
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Journal of management information systems : JMIS
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Psychology & marketing
4
Working paper series
4
Business & information systems engineering
3
CESifo working papers
3
Cowles Foundation discussion paper
3
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Electronic markets : the international journal on networked business
3
European journal of industrial engineering : EJIE
3
European research studies
3
Games
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of industrial organization
3
International journal of networking and virtual organisations : IJNVO
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ECONIS (ZBW)
709
RePEc
5
Other ZBW resources
3
EconStor
1
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game
advertising
and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
3
Game Over : An Analysis of How Video Game Loot Boxes and Advertisements Target Children with Potential Solutions
Ghosh, Arnab
-
2023
existed for decades. Yet the growth of online gaming has contributed to the integration of targeted
advertising
into consumers …
Persistent link: https://www.econbiz.de/10014361079
Saved in:
4
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
5
Effects of brand congruity and game difficulty on gamers' response to
advertising
in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
6
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
7
Viral promotional advergames : how intrinsic playfulness and the extrinsic value of prizes elicit behavioral responses
Zhao, Zhenzhen
;
Renard, Damien
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011844956
Saved in:
8
Contextual
advertising
in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
9
Players' attitudes towards
advertising
in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
10
How ad congruity and interactivity affect fantasy game players' attitude toward in-game
advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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