To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original...

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road...

Perceived risk and novelty-seeking behavior : the case of tourists on low-cost travel in Algarve (Portugal) / Ant(c)Øonia Correia, Adriano Pimp(c)Þao, Geoffrey Crouch -- Mural-based tourism as a strategy for rural community economic development / Rhonda L.P. Koster -- Industrial tourism theory...