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~subject:"Gesundheitsversorgung"
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Gesundheitsversorgung
Consumer behaviour
33
Konsumentenverhalten
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Emotion
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USA
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United States
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Beziehungsmarketing
14
Relationship marketing
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Salespeople
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Job satisfaction
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Employee retention
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Advertising music
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Brand image
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Gesundheitswesen
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Health care system
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Leistungsmotivation
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Kemp, Elyria
4
Bui, M̃y
2
Becerra, Enrique
1
Homer, Pamela Miles
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Jillapalli, Ravi
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Kopp, Steven W.
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Krishen, Anjala
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing
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The journal of consumer marketing
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The journal of services marketing
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ECONIS (ZBW)
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Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, Elyria
;
Kopp, Steven W.
;
Bui, M̃y
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 340-352
Persistent link: https://www.econbiz.de/10014336994
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2
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
3
What's love got to do with it? : investigating consumer commitment in health care
Kemp, Elyria
;
Poole, Sonja Martin
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10011706889
Saved in:
4
Understanding the power of hope and empathy in healthcare marketing
Kemp, Elyria
;
Bui, M̃y
;
Krishen, Anjala
;
Homer, Pamela …
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10011635238
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