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Ideology for the 10 Billion: I...
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Dholakia, Nikhilesh
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ECONIS (ZBW)
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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2
Borderless bits : electronic globalization and its social consequences
Dholakia, Nikhilesh
- In:
Decision
36
(
2009
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003939562
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3
Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001535293
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4
Global heterogeneity in the emerging m-commerce landscape
Dholakia, Nikhilesh
(
contributor
)
- In:
Wireless communications and mobile commerce
,
(pp. 1-22)
.
2004
Persistent link: https://www.econbiz.de/10002345135
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5
Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu
;
Dholakia, Nikhilesh
- In:
European journal of marketing
59
(
2025
)
1
,
pp. 21-58
Persistent link: https://www.econbiz.de/10015198468
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6
The reshaping of Chinese consumer values in the social media era : exploring the impact of Weibo
Duan, Jingyi
;
Dholakia, Nikhilesh
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011497140
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7
Glocal yoga : re-appropriation in the Indian consumptionscape
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Marketing theory
12
(
2012
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10009539208
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8
Indian advertising in the context of globalisation
Sreekumar, Hari
;
Varman, Rohit
- In:
Global advertising practice in a borderless world
,
(pp. 158-170)
.
2017
Persistent link: https://www.econbiz.de/10011668023
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9
Vagabonds at the Margins : acculturation, subalterns, and competing worth
Sreekumar, Hari
;
Varman, Rohit
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10012009085
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10
Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004772968
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