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Ideology for the 10 billion : introduction to globalization of marketing ideology

Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12

Persistent link: https://www.econbiz.de/10009771556

Borderless bits : electronic globalization and its social consequences

Dholakia, Nikhilesh - In: Decision 36 (2009) 1, pp. 15-29

Persistent link: https://www.econbiz.de/10003939562

Global heterogeneity in the emerging m-commerce landscape

Dholakia, Nikhilesh (contributor) - In: Wireless communications and mobile commerce, (pp. 1-22). 2004

Persistent link: https://www.econbiz.de/10002345135

Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures

Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58

Persistent link: https://www.econbiz.de/10015198468

The reshaping of Chinese consumer values in the social media era : exploring the impact of Weibo

Duan, Jingyi; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 18 (2015) 4, pp. 409-426

Persistent link: https://www.econbiz.de/10011497140

Asian brands without borders: regional opportunities and challenges

Cayla, Julien; Eckhardt, Giana M. - In: International Marketing Review 24 (2007) 4, pp. 444-456

Purpose – This study aims to analyze Asian branding strategies at the regional level, and provide a map of opportunities and challenges for Asian regional branding. Design/methodology/approach – The study takes, a multi‐sited interpretive approach and interview 22 brand managers throughout...

Persistent link: https://www.econbiz.de/10014827395

Glocal yoga : re-appropriation in the Indian consumptionscape

Askegaard, Søren; Eckhardt, Giana M. - In: Marketing theory 12 (2012) 1, pp. 45-60

Persistent link: https://www.econbiz.de/10009539208

Indian advertising in the context of globalisation

Sreekumar, Hari; Varman, Rohit - In: Global advertising practice in a borderless world, (pp. 158-170). 2017

Persistent link: https://www.econbiz.de/10011668023

Vagabonds at the Margins : acculturation, subalterns, and competing worth

Sreekumar, Hari; Varman, Rohit - In: Journal of macromarketing 39 (2019) 1, pp. 37-52

Persistent link: https://www.econbiz.de/10012009085

Global business beyond modernity

Dholakia, Nikhilesh; Fuat Fırat, A. - In: Critical perspectives on international business 2 (2006) 2, pp. 147-162

Purpose – This paper sets out to provide global business managers and researchers with perspectives, concepts, and some tools to deal with emergent late modern conditions. Design/methodology/approach – Analytical discourse is employed to outline the post‐enlightenment rise of modernity and...

Persistent link: https://www.econbiz.de/10014701651