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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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The power of loyalty : 10 essential steps to build a successful customer loyalty strategy
Brooks, Roger L. - 2010
Persistent link: https://www.econbiz.de/10003937543
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Kunden machen, was sie wollen : Lead Management im Spannungsfeld zwischen Marketing und Vertrieb
Janning, Reinhard - 2012
Persistent link: https://www.econbiz.de/10011283411
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010342645
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Human First : die neue Maxime für Kunde, Marketing und Geschäftserfolg
Alexander, Tim - 2022
Persistent link: https://www.econbiz.de/10012631004
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Handbook of services marketing & management
Swartz, Teresa A. (contributor); Iacobucci, Dawn (contributor) - 2000 - Online-Ausg.
authors present contributions from the world's leading experts on services marketing and management …
Persistent link: https://www.econbiz.de/10013207907
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013
This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...
Persistent link: https://www.econbiz.de/10010207710
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998