Purpose – The purpose of this paper is to test the effectiveness of the mere integration of social network applications to provide a signal concerning the “trustworthiness” of an unfamiliar e‐vendor in order to enhance subsequent purchase intentions. Design/methodology/approach – To...

This paper investigates the different trust assurances adopted by internet retailers and tries to identify a link between the characteristics of an online vendor (i.e., cost of merchandise sold, reputation, offline presence, etc…) and the specific types of trust assurances applied. The...