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Cultural comparison for the acceptance of online apparel customization
Cho, Hira; Wang, Yun - In: The journal of consumer marketing 27 (2010) 6, pp. 550-557
Persistent link: https://www.econbiz.de/10008772876
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Acceptance of online customization for apparel shopping
Cho, Hira; Fiorito, Susan S. - In: International journal of retail & distribution management 37 (2009) 5, pp. 389-407
Persistent link: https://www.econbiz.de/10009521996
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Effects of design factors on store image and expectation of merchandise quality in web-based stores
Oh, Jungmi; Fiorito, Susan S.; Cho, Hira; Hofacker, … - In: Journal of retailing and consumer services 15 (2008) 4, pp. 237-249
Persistent link: https://www.econbiz.de/10003729826
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Why do consumers leave fast fashion stores? : role of shoppers' confusion
Hwang, Joohye; Tung, Tsun-Yin; Cho, Hira - In: Journal of fashion marketing and management 28 (2024) 1, pp. 186-207
Persistent link: https://www.econbiz.de/10014495513
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What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi; Hine, Michael J.; Ji, Shaobo; Wang, Yun - In: Journal of internet commerce 22 (2023) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
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A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Wang, Yun; Deng, Qi; Rod, Michel; Ji, Shaobo - In: Journal of strategic marketing 29 (2021) 6, pp. 471-491
Persistent link: https://www.econbiz.de/10012588440
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013206382