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~subject:"Kundenintegration"
~subject:"Personalization"
~subject:"Supplier relationship management"
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Marketing in China
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Kundenintegration
Personalization
Supplier relationship management
China
25
Consumer behaviour
13
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12
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Wang, Yonggui
14
Ma, Shuang
7
Li, Dahui
4
Wang, Na
2
Anderson, Jeffrey E.
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1
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1
Fang, Eric
1
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1
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1
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1
Stewart, David W.
1
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1
Wang, Mengyang
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Decision sciences
1
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of Organizational and End User Computing (JOEUC)
1
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ECONIS (ZBW)
13
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1
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1
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
2
Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
Wang, Na
;
Ma, Shuang
;
Wang, Yonggui
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10013206333
Saved in:
3
How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments
Wang, Yonggui
;
Zhang, Lu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 689-700
Persistent link: https://www.econbiz.de/10012643947
Saved in:
4
Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
Saved in:
5
Governing local supplier opportunism in China : moderating role of institutional forces
Wang, Mengyang
;
Zhang, Qiyuan
;
Wang, Yonggui
;
Sheng, Shibin
- In:
Journal of operations management
46
(
2016
),
pp. 84-94
Persistent link: https://www.econbiz.de/10011596726
Saved in:
6
Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Wang, Yonggui
;
Wang, Na
;
Jiang, Ling
;
Cui, Victor
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5587-5596
Persistent link: https://www.econbiz.de/10011597399
Saved in:
7
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
8
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
9
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
10
Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Ma, Shuang
;
Hua, Ying
;
Li, Dahui
;
Wang, Yonggui
- In:
Decision sciences
53
(
2022
)
4
,
pp. 712-749
Persistent link: https://www.econbiz.de/10013464342
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