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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda D. - In: Journal of service management 33 (2022) 4/5, pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu; Calder, Bobby J.; Malthouse, Edward C.; … - In: Journal of media business studies 19 (2022) 2, pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.; Calder, Bobby J. - In: Journal of service research : JSR 14 (2011) 3, pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The customer engagement ecosystem
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.; Calder, Bobby J.; Vandenbosch, Mark B. - In: Customer engagement : contemporary issues and challenges, (pp. 85-101). 2016
Persistent link: https://www.econbiz.de/10011430596
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Creating stronger brands through consumer experience and engagement
Calder, Bobby J.; Hollebeek, Linda D.; Malthouse, Edward C. - In: Customer engagement marketing, (pp. 221-242). 2018
Persistent link: https://www.econbiz.de/10011739863
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Managing customer engagement at trade shows
Gopalakrishna, Srinath; Malthouse, Edward C.; Lawrence, … - In: Industrial marketing management : the international … 81 (2019), pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
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Process control for monitoring customer engagement
Malthouse, Edward C.; Wang, Wei-Lin; Calder, Bobby J.; … - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 54-63
Persistent link: https://www.econbiz.de/10012113463