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~subject:"Kundenmanagement"
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Kundenmanagement
Relationship marketing
20
Beziehungsmarketing
18
Marketing
13
Financial services
10
Finanzdienstleistung
9
Consumer behaviour
8
Konsumentenverhalten
7
Marketing management
6
Marketingmanagement
6
Business models
5
Competitive strategy
5
Information technology
5
Informationstechnik
5
Marktforschung
5
Beziehungsmanagement
4
Customer relations
4
Innovation
4
Management
4
Market research
4
Social Web
4
Social web
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Information management
3
Insurance
3
Kundenorientierung
3
Lieferantenmanagement
3
Organizational change
3
Supplier relationship management
3
United Kingdom
3
Versicherung
3
Airlines
2
Bank
2
Betriebliches Informationssystem
2
Business intelligence system
2
Business model
2
Business strategy
2
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Undetermined
1
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Book / Working Paper
7
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English
7
Author
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Stone, Merlin
7
Foss, Bryan
5
Woodcock, Neil
2
Gamble, Paul R.
1
Machtynger, Liz
1
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NetLibrary, Inc
1
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EBSCOhost eBook Collection
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USB Cologne (EcoSocSci)
4
ECONIS (ZBW)
3
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1
Customer relationship marketing : get to know your customers and win their loyality
Stone, Merlin
;
Woodcock, Neil
;
Machtynger, Liz
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004372333
Saved in:
2
Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
Foss, Bryan
;
Stone, Merlin
-
2001
Persistent link: https://www.econbiz.de/10004779579
Saved in:
3
CRM in financial services : a practical guide to making customer relationship management work
Foss, Bryan
(
contributor
);
Stone, Merlin
(
contributor
)
-
2003
-
Repr.
Persistent link: https://www.econbiz.de/10004757855
Saved in:
4
Up close and personal : customer relationship marketing @ work
Gamble, Paul R.
;
Stone, Merlin
;
Woodcock, Neil
Persistent link: https://www.econbiz.de/10004595291
Saved in:
5
CRM in financial services : a practical guide to making customer relationship management work
Foss, Bryan
;
Stone, Merlin
-
2002
Persistent link: https://www.econbiz.de/10001643661
Saved in:
6
Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
Foss, Bryan
;
Stone, Merlin
-
2001
Persistent link: https://www.econbiz.de/10013530633
Saved in:
7
CRM in financial services : a practical guide to making customer relationship management work
Foss, Bryan
-
2002
Persistent link: https://www.econbiz.de/10011479554
Saved in:
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