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Special issue on relationship and service-dominant logic
Vargo, Stephen L. (contributor) - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008758126
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"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of business market management : jbm 4 (2010) 4, pp. 167-168
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008758138
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003082068
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003836309
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003713057