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Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris - In: Journal of marketing communications 21 (2015) 3, pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
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Brands in higher education challenges and potential strategies
Chapleo, Chris - In: International studies of management and organization 45 (2015) 2, pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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Managing employee attention and internal branding
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business research : JBR 79 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
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How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 497-516
Persistent link: https://www.econbiz.de/10011910885