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~subject:"Markenführung"
~subject:"Viral marketing"
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Markenführung
Viral marketing
Electronic Commerce
23,327
E-commerce
20,659
Social Web
19,935
Social web
19,902
Taiwan
13,563
Online-Marketing
12,717
Internet marketing
12,498
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11,726
Consumer behaviour
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Logistik
11,072
Online-Handel
10,917
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10,863
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9,780
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6,636
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5,914
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5,910
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5,398
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5,386
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4,919
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4,887
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4,498
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4,487
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4,386
Germany
4,097
Digitalisierung
3,436
Digitization
3,202
China
3,148
USA
3,093
United States
3,010
Virales Marketing
3,002
Soziales Netzwerk
2,555
Welt
2,513
World
2,500
Brand management
2,466
Social network
2,373
Informationstechnik
2,274
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2,221
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2,205
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Filieri, Raffaele
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Loureiro, Sandra Maria Correia
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Karjaluoto, Heikki
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Burmann, Christoph
12
Dwivedi, Yogesh Kumar
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Hajli, Nick
12
Martínez-López, Francisco J.
12
Rita, Paulo
12
Ko, Eunju
11
Okumus, Fevzi
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Veloutsou, Cleopatra
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Melewar, T. C.
10
Pelsmacker, Patrick de
10
Schweidel, David A.
10
Tan, Yong
10
Bigné Alcañiz, J. Enrique
9
Bilgihan, Anil
9
Dens, Nathalie
9
Duan, Wenjing
9
Gu, Bin
9
Law, Rob
9
Moe, Wendy W.
9
Usman, Osly
9
Ye, Qiang
9
Füller, Johann
8
Gopinath, Shyam
8
Harrigan, Paul
8
Hennig-Thurau, Thorsten
8
Hollebeek, Linda D.
8
Hu, Nan
8
Kim, Jong Min
8
Kim, Juran
8
Kreutzer, Ralf T.
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Kunkel, Thilo
8
Mariani, Marcello M.
8
Mayzlin, Dina
8
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National Bureau of Economic Research
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Gesellschaft zur Erforschung des Markenwesens
3
IGI Global
3
American Marketing Association
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Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Universität Bremen
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Universität Mannheim
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Academy of Marketing
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Berliner Wissenschafts-Verlag
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BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
De Gruyter Oldenbourg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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EBS Business School
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Fachhochschule Reutlingen / European School of Business
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Huss-Verlag
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationales Design Zentrum Berlin
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
Markendialog <13, 2009, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
National Health Commission Office
1
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Journal of business research : JBR
233
Journal of retailing and consumer services
137
International journal of internet marketing and advertising : IJIMA
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
The journal of product & brand management
73
The journal of brand management : an international journal
67
International journal of hospitality management
65
Journal of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Tourism management : research, policies, practice
59
Information systems research : ISR
53
International journal of advertising : the review of marketing communications
48
Journal of internet commerce
45
Psychology & marketing
45
Journal of promotion management : innovations in planning and applied research
41
SpringerLink / Bücher
41
Journal of electronic commerce research : JECR
40
Electronic commerce research
39
Journal of marketing management : MM
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
International journal of electronic marketing and retailing : IJEMR
38
International journal of contemporary hospitality management
37
Journal of marketing
34
European journal of marketing : EJM
33
International journal of advertising : the quarterly review of marketing communications
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of management information systems : JMIS
33
Business horizons
32
Journal of advertising research
32
Journal of hospitality marketing & management
31
Asia Pacific journal of marketing and logistics
29
Marketing intelligence & planning
29
Technological forecasting & social change : an international journal
29
Cogent business & management
27
International journal of consumer studies
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Journal of global marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Springer eBook Collection
24
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ECONIS (ZBW)
5,244
EconStor
6
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
2
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
3
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
6
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
Saved in:
7
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
8
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
9
Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah
;
Nuseir, Mohammed T.
;
Aljumah, Ahmad
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
Saved in:
10
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
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