Narrow search
Showing 1 - 10 of 4,737
Cover Image
Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse
Swoboda, Bernhard - In: Handelsforschung 12 (1997), pp. 315-339
Persistent link: https://www.econbiz.de/10001229916
Cover Image
Ansatzstellen der Kundenorientierung im Einzelhandel und ihre Implikationen
Schenk, Hans-Otto - In: Handelsforschung 12 (1997), pp. 21-43
Persistent link: https://www.econbiz.de/10001229948
Cover Image
Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Cover Image
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning; Cai, Yuanfeng; Guo, Zhaoyang - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Cover Image
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Cover Image
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Cover Image
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Cover Image
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Cover Image
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag; Becerra, Enrique P. - In: Journal of business research : JBR 105 (2019), pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Cover Image
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael; Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 393-408
Persistent link: https://www.econbiz.de/10011636616