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Produktentwicklung
mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Saved in:
2
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
5
Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Markus, Ursula
-
2002
Persistent link: https://www.econbiz.de/10001672681
Saved in:
6
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
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7
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
Saved in:
8
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
9
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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10
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
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