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Marktanteil
Consumer behaviour
47
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28
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Sharp, Byron
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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2
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
Saved in:
3
Double jeopardy in brand defection
Wright, Malcolm
;
Riebe, Erica
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
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4
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
5
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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