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Marktanteil
Consumer behaviour
100
Konsumentenverhalten
93
Brand
54
Markenartikel
54
Brand management
48
Markenführung
47
Brand loyalty
30
Beziehungsmarketing
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Relationship marketing
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Brand image
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Markenimage
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Markentreue
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Theorie
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Theory
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United Kingdom
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Dirichlet model
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Großbritannien
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Customer loyalty
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Pricing strategy
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Australia
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Brands
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Marketing management
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Marketingmanagement
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Advertising
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Advertising effects
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Customer satisfaction
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Einzelhandel
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Market share
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Marketing
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Retail trade
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Sales promotion
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USA
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United States
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Verkaufsförderung
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Werbewirkung
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Australien
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Food retailing
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Handelsmarke
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Dawes, John
2
Kennedy, Rachel
2
Nenycz-Thiel, Magda
2
Sharp, Byron
2
Trinh, Giang
2
Wright, Malcolm
2
Anesbury, Zachary William
1
Beal, Virginia
1
Bellman, Steven
1
Clemente, Maria
1
Dawes, John G.
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Driesener, Carl
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Hartnett, Nicole
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Keivani, Somayeh Bahoush
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Koshksaray, Amir Abedini
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Lomax, Wendy
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Page, Bill
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Phua, Peilin
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Quach, Sara
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Riebe, Erica
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Romaniuk, Jenni
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Scriven, John
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Singh, Jaywant
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Tanusondjaja, Arry
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Thaichon, Park
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Journal of advertising research
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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2
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
3
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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4
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Saved in:
5
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
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6
Brand growth in packaged goods markets : ten cases with common patterns
Dawes, John G.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 477-490
Persistent link: https://www.econbiz.de/10011542370
Saved in:
7
Double jeopardy in brand defection
Wright, Malcolm
;
Riebe, Erica
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
Saved in:
8
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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