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Assessing the effect of trust on mobile advertising campaigns : the Japanese case

Okazaki, Shintaro - In: Trust and new technologies : marketing and management …, (pp. 146-164). 2008

Persistent link: https://www.econbiz.de/10003770895

Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns

Okazaki, Shintaro; Navarro-Bailón, Maria Ángeles - In: Breaking new ground in theory and practice, (pp. 233-245). 2011

Persistent link: https://www.econbiz.de/10009380725

QR code mobile promotion : an initial inquiry

Okazaki, Shintaro; Hirose, Morikazu; Li, Hairong - In: Breaking new ground in theory and practice, (pp. 407-422). 2011

Persistent link: https://www.econbiz.de/10009380995

Mobile advertising avoidance : exploring the role of ubiquity

Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-183

Persistent link: https://www.econbiz.de/10009657247

Perceived ubiquity in mobile services

Okazaki, Shintaro; Mendez, Felipe - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 98-111

Persistent link: https://www.econbiz.de/10009758378

Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement

Okazaki, Shintaro; Navarro-Bailón, María Ángeles; … - In: International journal of electronic commerce : IJEC 16 (2011/12) 4, pp. 91-119

Persistent link: https://www.econbiz.de/10009573706

Global youth and mobile games: applying the extended technology acceptance model in the USA, Japan, Spain, and the Czech Republic

Okazaki, Shintaro; Skapa, Radoslav; Grande, Ildefonso - In: Cross-cultural buyer behavior, (pp. 253-270). 2007

Persistent link: https://www.econbiz.de/10003478353

Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic

Okazaki, Shintaro; Skapa, Radoslav; Grande, Ildefonso - In: Cross-cultural buyer behavior, (pp. 253-270). 2007

The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the “global youth” segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile...

Persistent link: https://www.econbiz.de/10015384331

5G mobile targeting ads

Okazaki, Shintaro; Peng, Yue - In: Media and change management : creating a path for new …, (pp. 479-489). 2022

Persistent link: https://www.econbiz.de/10013167461