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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Italy
28
Fashion
27
Italien
25
Mode
24
Business network
20
Consumer behaviour
19
Konsumentenverhalten
19
Unternehmensnetzwerk
19
Luxury goods
16
Luxusgüter
16
Bekleidungsindustrie
15
Clothing industry
15
Social Web
14
Social web
14
Entrepreneurship
13
Heuristics
13
Heuristik
13
Brand image
12
Brand management
12
Lieferantenmanagement
12
Markenführung
12
Supplier relationship management
12
KMU
11
Markenimage
11
SME
11
Business start-up
10
Entrepreneurship approach
10
Textile industry
10
Unternehmensgründung
10
Business model
9
Geschäftsmodell
9
Globalisierung
9
Interaction
9
International business
9
International market entry
9
Internationaler Markteintritt
9
Relationship marketing
9
Textilindustrie
9
Transnational corporation
9
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Italian
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Guercini, Simone
7
Milanesi, Matilde
4
Ranfagni, Silvia
3
Runfola, Andrea
3
Cooper, Brian
1
Freeman, Susan
1
Goxe, François
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Ong, Xander
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Sarti, Daria
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International marketing review
2
Contemporary case studies on fashion production, marketing and operations
1
Economia e politica industriale
1
Entrepreneurship and regional development : an international journal
1
International business review : the official journal of the European International Business Academy
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Management research review
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ECONIS (ZBW)
9
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1
The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
Saved in:
2
Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia
-
2012
Persistent link: https://www.econbiz.de/10010362354
Saved in:
3
Ricerca e sviluppo multinazionale e comportamenti strategici d'impresa : alcune riflessioni preliminari
Guercini, Simone
- In:
Economia e politica industriale
24
(
1997
),
pp. 163-185
Persistent link: https://www.econbiz.de/10001373621
Saved in:
4
Family firms between territory and internationalization : an authenticity based perspective
Ranfagni, Silvia
;
Runfola, Andrea
;
Sarti, Daria
- In:
Entrepreneurship and regional development : an …
33
(
2021
)
7/8
,
pp. 555-579
Persistent link: https://www.econbiz.de/10012697833
Saved in:
5
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
6
Heuristics in international business : a systematic literature review and directions for future research
Guercini, Simone
;
Milanesi, Matilde
- In:
Journal of international management
26
(
2020
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012495471
Saved in:
7
Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?
Milanesi, Matilde
;
Runfola, Andrea
;
Guercini, Simone
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 806-826
Persistent link: https://www.econbiz.de/10015057135
Saved in:
8
Outsidership, network positions and cooperation among internationalizing SMEs : an industry evolutionary perspective
Ong, Xander
;
Freeman, Susan
;
Goxe, François
;
Guercini, …
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013206795
Saved in:
9
Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone
;
Milanesi, Matilde
- In:
Management research review
45
(
2022
)
9
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
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