With the ubiquity of mobile devices and an increasing trend in extending real-world activities into the virtual, goal-directed platforms have experienced rising popularity as they provide individuals with enhanced capabilities for goal pursuit. Prior literature has demonstrated the important...

With the emergence of online channels, more niche products are sold compared to traditional channels, and it has resulted in more product variety. This “Long Tail” effect has distributed the sales among more products, reducing the importance of the mainstream top-selling items. Using a rich...