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The demand effects of joint product advertising in online videos

Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937

Persistent link: https://www.econbiz.de/10011338803

Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets

Animesh, Animesh; Viswanathan, Siva; Agarwal, Ritu - 2012

, we examine how the knowledge of firms' relative advertising expenditures and prices affect consumers' search and purchase … infer the quality of sellers - advertising and price being the two most important among them. While the importance of … advertising and price as signals of quality has been well established in traditional markets, online sponsored search markets have …

Persistent link: https://www.econbiz.de/10014048082

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168

The effects of price rank on clicks and conversions in product list advertising on online retail platforms

Zhuang, Mengzhou; Fang, Eric; Lee, Jongkuk; Li, Xiaoling - In: Information systems research : ISR 32 (2021) 4, pp. 1412-1430

Persistent link: https://www.econbiz.de/10012805193

Price effects of search advertising restrictions

Svitak, Jan; Tichem, Jan; Haasbeek, Stefan - In: International journal of industrial organization 77 (2021), pp. 1-23

Persistent link: https://www.econbiz.de/10012806941

Choice of O2O food delivery mode : self-built platform or third-party platform? Self-delivery or third-party delivery?

Du, Zhong; Fan, Zhi-Ping; Gao, Guang-Xin - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2206-2219

Persistent link: https://www.econbiz.de/10014313949

Competitive targeted online advertising

Li, Sanxi; Sun, Hailin; Yu, Jun - In: International journal of industrial organization 87 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014280059

Analytics for an online retailer : demand forecasting and price optimization

Ferreira, Kris Johnson; Lee, Bin Hong Alex; … - In: Manufacturing & service operations management : M & SOM 18 (2016) 1, pp. 69-88

Persistent link: https://www.econbiz.de/10011437928

Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce

Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136

Persistent link: https://www.econbiz.de/10011884079

Targeted advertising on competing platforms

Gong, Qiang; Pan, Siqi; Yang, Huanxing - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011974951