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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
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Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: Journal of business research : JBR 67 (2014) 11, pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
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See how much we've sold already! : effects of displaying sales and stock level information on consumers' online product choices
He, Yongfu; Oppewal, Harmen - In: Journal of retailing 94 (2018) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10011833443
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No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu; Oppewal, Harmen; Chung, Yuho; Peng, Ling - In: European journal of marketing 57 (2023) 12, pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611