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Managing barriers of virtual communication in global new product development projects
Lohikoski, Päivi; Kujala, Jaakko; Haapasalo, Harri; … - In: International journal of networking and virtual … 15 (2015) 4, pp. 277-298
Persistent link: https://www.econbiz.de/10011502973
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Virtual product development of vehicle drives
Fietkau, Peter; Kistner, Bruno; Sanzenbacher, Sabine; … - In: International journal of product development : IJPD 25 (2021) 4, pp. 327-342
Persistent link: https://www.econbiz.de/10013093147
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IT-enabled product innovation : customer motivation for participating in virtual idea communities
Bretschneider, Ulrich; Leimeister, Jan Marco; … - In: International journal of product development : IJPD 20 (2015) 2, pp. 126-141
Persistent link: https://www.econbiz.de/10011488295
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Next practice, not best practice : using virtual worlds in new product development in the automotive industry
Daecke, Julia; Knyphausen-Aufseß, Dodo zu; Schweizer, Lars - In: International journal of product development : IJPD 20 (2015) 5, pp. 401-433
Persistent link: https://www.econbiz.de/10011540837
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Ownership in the virtual world and the implications for long-term user innovation success
Zhou, Michael; Leenders, Mark A. A. M.; Cong, Ling Mei - In: Technovation : the international journal of … 78 (2018), pp. 56-65
Persistent link: https://www.econbiz.de/10012011334
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Virtual customer environment design and organizational innovation : an exploration-exploitation perspective
Roberts, Nicholas; Dinger, Michael - In: Journal of organizational computing and electronic commerce 28 (2018) 1, pp. 58-73
Persistent link: https://www.econbiz.de/10011809820
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Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
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Management control and trust in virtual settings : a case study of a virtual new product development team
Bisbe, Josep; Sivabalan, Prabhu - In: Management accounting research 37 (2017), pp. 12-29
Persistent link: https://www.econbiz.de/10011782124
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012214698