//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Profisport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cause-related versus non-cause...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Profisport
Consumer behaviour
20
Konsumentenverhalten
20
Sportmarketing
16
Sports marketing
16
Brand management
14
Markenführung
14
Arbeitsgruppe
11
Sport
11
Sports
11
Team
11
Professional sports
9
Sport event
9
Sport organization
9
Sportorganisation
9
Sportveranstaltung
9
Brand
7
Markenartikel
7
Brand image
6
Markenimage
6
Advertising effects
5
Football
5
Fußball
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social network
5
Social psychology
5
Soziales Netzwerk
5
Sozialpsychologie
5
USA
5
United States
5
Werbewirkung
5
Big event
4
Großveranstaltung
4
branding
4
Beziehungsmarketing
3
Brand community
3
Business network
3
Community
3
Corporate Social Responsibility
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Heere, Bob
9
Katz, Matthew
2
Wear, Henry
2
Collins, Dorothy R.
1
Dickson, Geoff
1
Gordon, Brian
1
Grant, Nigel
1
James, Jeffrey D.
1
Kim, Yu Kyoum
1
Lee, Seunghwan
1
Reifurth, Katherine R. N.
1
Ward, Rose Marie
1
Wear, Henry T.
1
Yoshida, Masayuki
1
more ...
less ...
Published in...
All
Sport management review
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
2
New sport teams and the development of brand community
Grant, Nigel
;
Heere, Bob
;
Dickson, Geoff
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10008937447
Saved in:
3
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
4
Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
Saved in:
5
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
6
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
7
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
8
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
9
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->