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The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

Database submission : the ISMS durable goods data sets

Ni, Jian; Neslin, Scott A.; Sun, Baohong - In: Marketing science 31 (2012) 6, pp. 1008-1013

Persistent link: https://www.econbiz.de/10009702504

Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation

Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167

Persistent link: https://www.econbiz.de/10010400710

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

Pursuing the value-conscious consumer: store brands versus national brand promotions

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005

Persistent link: https://www.econbiz.de/10003292723

Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage

Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.

Persistent link: https://www.econbiz.de/10003755018

Sales promotion

Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 393-407). 2010

Persistent link: https://www.econbiz.de/10003938774

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10011308952

Social contagion and customer adoption of new sales channels

Bilgicer, Tolga; Jedidi, Kamel; Lehmann, Donald R.; … - In: Journal of retailing 91 (2015) 2, pp. 254-271

Persistent link: https://www.econbiz.de/10011309681