Similar Search Results

Perils of managing the service profit chain : the role of time lags and feedback loops

Evanschitzky, Heiner; Wangenheim, Florian von; … - In: Journal of retailing 88 (2012) 3, pp. 356-366

Persistent link: https://www.econbiz.de/10009622995

Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search

Schlangenotto, Darius; Kundisch, Dennis; Wünderlich, … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 407-421

Persistent link: https://www.econbiz.de/10012003962

Consumer responses to paid search : empirical evidence from a bricks-and-mortar retailer

Schlangenotto, Darius - 2018

Suchmaschinenmarketing (Paid Search) stellt eines der beliebtesten Online-Werbeinstrumente dar. In den vergangenen Jahren entstanden vielfältige Forschungsarbeiten, welche Suchmaschinenmarketing aus einer wissenschaftlichen Perspektive analysieren. Trotz der hohen wissenschaftlichen...

Persistent link: https://www.econbiz.de/10011871926

Facilitating retail customers' use of AI-based virtual assistants : a meta-analysis

Blut, Markus; Wünderlich, Nancy V.; Brock, Christian - In: Journal of retailing 100 (2024) 2, pp. 293-315

Persistent link: https://www.econbiz.de/10015065223

Challenges at the marketing-operations interface in omni-channel retail environments

Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874

Persistent link: https://www.econbiz.de/10012420638

Designing satisfying service encounters : website versus store touchpoints

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

Persistent link: https://www.econbiz.de/10012819742

You can't buy what you can't see : retailer practices to increase the green premium

Guyader, Hugo; Ottoson, Mikael; Witell, Lars - In: Journal of retailing and consumer services 34 (2017), pp. 319-325

Persistent link: https://www.econbiz.de/10011629371

How customer experience management reconciles strategy differences between East and West

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295

Persistent link: https://www.econbiz.de/10012549083

Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of retailing 98 (2022) 2, pp. 294-314

Persistent link: https://www.econbiz.de/10013364286

Service innovativeness in retailing : increasing the relative attractiveness during the COVID-19 pandemic

Pilawa, Joanna; Witell, Lars; Valtakoski, Aku; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013364443