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Alternative explanations of business-to-business relationships : the relational case between web-based companies and traditional channel partners in South Korea
Ha, Hong Youl - In: Asian business & management 9 (2010) 1, pp. 149-171
Persistent link: https://www.econbiz.de/10003990098
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The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Ha, Hong Youl - In: Asia Pacific business review 23 (2017) 3, pp. 420-437
Persistent link: https://www.econbiz.de/10012153983
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Development of brand equity : evaluation of four alternative models
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: The service industries journal 30 (2010) 5/6, pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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Predicting consumer intentions to purchase energy-efficient products
Ha, Hong Youl; Janda, Swinder - In: The journal of consumer marketing 29 (2012) 7, pp. 461-469
Persistent link: https://www.econbiz.de/10009681512
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Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl; Janda, Swinder; Park, Sang-Kyu - In: International marketing review 26 (2009) 2, pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
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Online relationship avoidance over time
Ha, Hong Youl; Lee, Je-won - In: The service industries journal 32 (2012) 9, pp. 1451-1468
Persistent link: https://www.econbiz.de/10009579523
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An empirical test of replacement costs of turnover using human capital corporate panel in Korea
Kang, Man-Su; Pan, Huifeng; Ha, Hong Youl - In: Asia Pacific business review 24 (2018) 3, pp. 312-329
Persistent link: https://www.econbiz.de/10011906271
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Effects of mobile service operator promotions in repurchase behaviour in South Korea : a longitudinal study
Pan, Huifeng; Ha, Hong Youl - In: Asia Pacific business review 27 (2021) 4, pp. 583-594
Persistent link: https://www.econbiz.de/10012623542
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An empirical analysis of the stage model of Business-to-Business relationships in South Korea : a longitudinal study
Ju, Chang Bum; Ha, Hong Youl - In: Asia Pacific business review 25 (2019) 3, pp. 367-391
Persistent link: https://www.econbiz.de/10012181979