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Systematic review on B2B brand...
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Selling
B-to-B-Marketing
19
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19
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17
Supplier relationship management
17
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11
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11
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Keränen, Joona
7
Salonen, Anna
2
Terho, Harri
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Fishburn, Jessica
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Jalkala, Anne
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Kienzler, Mario
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Koponen, Jonna
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Liozu, Stephan
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Ryynänen, Harri
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of personal selling & sales management : JPSSM
1
MIT sloan management review
1
Project management journal : PMJ
1
Technovation : an international journal of technical innovation and entrepreneurship
1
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ECONIS (ZBW)
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1
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
2
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
3
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
4
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
5
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
6
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
7
Understanding the consequences of digital technology use in sales : multilevel tensions inside sales organizations
Micallef, Mark
;
Keränen, Joona
;
Kokshagina, Olga
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 84-99
Persistent link: https://www.econbiz.de/10014515167
Saved in:
8
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
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