In the drive for total quality, the interdependence of staff motivation, performance measurement, and rewards will be stressed. Turning the wheel of quality improvement – continuously – involves designing a good fit for these elements within the change processes and, more, reassessing the...

This study empirically examines several key issues concerned with assessing customer satisfaction in the context of higher education. Data were obtained from 1475 students, with various characteristics, who were enrolled at four large universities. The results indicate that dissatisfied and...