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Service quality
Relationship marketing
59
Beziehungsmarketing
55
Consumer behaviour
49
Konsumentenverhalten
44
Customer satisfaction
36
Theory
32
Theorie
31
Customer integration
28
Kundenintegration
28
Innovation
26
Kundenzufriedenheit
23
Conjoint analysis
20
Conjoint-Analyse
20
Dienstleistung
20
Services
20
Dienstleistungsqualität
18
Dienstleistungssektor
18
Market research
18
Marktforschung
18
Service industry
18
Brand management
16
Service innovation
16
Brand
15
Markenführung
15
Social Web
15
Social web
15
Value creation
15
Betriebliche Wertschöpfung
14
Brand image
14
Dienstleistungsmanagement
14
Experiment
14
Marketing
14
Service management
14
Markenartikel
13
Markenimage
13
Sweden
12
Bibliometrics
11
Bibliometrie
11
Customer experience
11
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9
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1
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Article
17
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1
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17
Aufsatz in Zeitschrift
17
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English
18
Author
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Gustafsson, Anders
16
Witell, Lars
7
McColl-Kennedy, Janet R.
4
Bolton, Ruth N.
3
Brodie, Roderick J.
2
Caruelle, Delphine
2
Kristensson, Per
2
Lervik-Olsen, Line
2
Sirianni, Nancy J.
2
Tarasi, Crina O.
2
Aksoy, Lerzan
1
Andersson, Pernille K.
1
Bone, Sterling
1
Brady, Michael K.
1
Di Benedetto, C. Anthony
1
Evardsson, Bo
1
Field, Joy M.
1
Fombelle, Paul W.
1
Fotheringham, Darima
1
Gebauer, Heiko
1
Gregoire, Yany
1
Huang, Ming-Hui
1
Högström, Claes
1
Lemon, Katherine N.
1
Lindgreen, Adam
1
Olsen, Line Lervik
1
Ostrom, Amy L.
1
Rosner, Marina
1
Sajtos, Laszlo
1
Shams, Poja
1
Snyder, Hannah
1
Sousa, Rui
1
Subramony, Mahesh
1
Tse, David K.
1
Voorhees, Clay M.
1
Walkowiak, Travis
1
Whittome, James
1
Wuenderlich, Nancy V.
1
Wästlund, Erik
1
Zenker, Sebastian
1
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Journal of business research : JBR
5
Journal of service management
3
Journal of retailing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Managing Service Quality
1
Managing service quality an international journal
1
Marketing intelligence & planning
1
The journal of services marketing
1
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ECONIS (ZBW)
18
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1
Customer satisfaction with service recovery
Gustafsson, Anders
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1220-1222
Persistent link: https://www.econbiz.de/10003897473
Saved in:
2
Impact of service failure : the protective layer of customer relationships
Sajtos, Laszlo
;
Brodie, Roderick J.
;
Whittome, James
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10003982862
Saved in:
3
Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
Saved in:
4
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
5
How to create attractive and unique customer experiences : an application of Kano's theory of attractive quality to recreational tourism
Högström, Claes
;
Rosner, Marina
;
Gustafsson, Anders
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10008652227
Saved in:
6
Competitive advantage through service differentiation by manufacturing companies
Gebauer, Heiko
;
Gustafsson, Anders
;
Witell, Lars
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1270-1280
Persistent link: https://www.econbiz.de/10009382589
Saved in:
7
Customer co-creation in service innovation : a matter of communication?
Gustafsson, Anders
;
Kristensson, Per
;
Witell, Lars
- In:
Journal of service management
23
(
2012
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10009619172
Saved in:
8
Turning customer satisfaction measurements into action
Olsen, Line Lervik
;
Witell, Lars
;
Gustafsson, Anders
- In:
Journal of service management
25
(
2014
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10010405193
Saved in:
9
Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.
;
Gustafsson, Anders
;
McColl-Kennedy, …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
Saved in:
10
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
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