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Services
Relationship marketing
40
Services marketing
39
Dienstleistungsmarketing
31
Beziehungsmarketing
30
Marketing theory
27
Marketing
26
Consumer behaviour
21
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21
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19
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19
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19
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18
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17
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16
Lieferantenmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
14
Service-dominant logic
13
Customer integration
12
Dienstleistungssektor
12
Kundenintegration
12
Service-Dominant Logic
12
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11
Customer value
10
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10
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9
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8
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8
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8
Finnland
7
Management
7
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6
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6
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6
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6
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10
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Grönroos, Christian
10
Ojasalo, Katri
2
Bateson, John E. G.
1
Berry, Leonard L.
1
Bitner, Mary Jo
1
Bowen, David E.
1
Brown, Stephen Walter
1
Chase, Richard B.
1
Davey, Janet
1
Edvardsson, Bo
1
Fisk, Raymond P.
1
FitzPatrick, Mary
1
Guais, Blandine
1
Gummerus, Johanna
1
Holmqvist, Jonas
1
Kessous, Aurélie
1
Parasuraman, A.
1
Schneider, Benjamin
1
Varey, Richard J.
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Svenska Handelshögskolan <Helsinki>
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International journal of quality and service sciences
1
Journal of business research : JBR
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The Routledge companion to strategic marketing
1
The journal of services marketing
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ECONIS (ZBW)
10
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1
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 187-196)
.
2007
Persistent link: https://www.econbiz.de/10003595868
Saved in:
4
Developing the service offering - a source of competitive advantage
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400715
Saved in:
5
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
6
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
Saved in:
7
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
8
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
9
Service productivity as mutual learning
Grönroos, Christian
;
Ojasalo, Katri
- In:
International journal of quality and service sciences
7
(
2015
)
2/3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011400704
Saved in:
10
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
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