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~subject:"Social Web"
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Beziehungsmarketing
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How to succeed in the digital age : strategies from 17 top managers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary issues in social media marketing
4
Customer relationship management and the social and semantic web : enabling cliens conexus
4
Customer-centric marketing strategies : tools for building organizational performance
4
Handbook of social media management : value chain and business models in changing media markets
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Strategic customer relationship management in the age of social media
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Computer-mediated marketing strategies : social media and online brand communities
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Organizations and social networking : utilizing social media to engage consumers
3
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
3
Strategic uses of social media for improved customer retention
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Digital and social media marketing : a results-driven approach
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Harnessing the power of social media and web analytics
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IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Leitfaden Online-Marketing ; [Bd. 1]
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Leveraging computer-mediated marketing environments
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
2
Social media listening and monitoring for business applications
2
Strategic market creation : a new perspective on marketing and innovation management
2
Strategies and tools for managing connected consumers
2
The behavioral enterprise
2
The strategic enterprise
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
21st century management ; 2
1
A Research Agenda for Service Marketing
1
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Apps management and e-commerce transactions in real-time
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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ECONIS (ZBW)
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Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
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2
Beitrag von "Communities" zum Customer Value: Begründung aus Sicht des Funktionen-Modells
Haller, Matthias
- In:
The digital economy : Anspruch und Wirklichkeit ; …
,
(pp. 259-273)
.
2004
Persistent link: https://www.econbiz.de/10002101052
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3
Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 96-113)
.
2014
Persistent link: https://www.econbiz.de/10010241434
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4
Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
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5
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
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6
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
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7
Using small world networks for e-marketing in academia
Hai-Jew, Shalin
- In:
Remote workforce training : effective technologies and …
,
(pp. 192-230)
.
2014
Persistent link: https://www.econbiz.de/10010425486
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Authentizität von Hotelbewertungsplattformen : wie mächtig und wie glaubwürdig ist User Generated Content?
Mühlenbeck, Frank
;
Skibicki, Klemens
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 57-70)
.
2010
Persistent link: https://www.econbiz.de/10008652807
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Kundenbewertungen in der eTouristik - Segen oder Fluch? : Psychologie der Reiseentscheidung im Social Web
Schmeißer, Daniel R.
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 41-56)
.
2010
Persistent link: https://www.econbiz.de/10008652813
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10
Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
Murschetz, Paul
- In:
Handbook of social media management : value chain and …
,
(pp. 775-794)
.
2013
Persistent link: https://www.econbiz.de/10009763838
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