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Social network online communities : information sources for apparel shopping
Park, Huiju; Cho, Hira - In: The journal of consumer marketing 29 (2012) 6, pp. 400-411
Persistent link: https://www.econbiz.de/10009681533
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Extraversion as a stimulus for user-generated content
Pagani, Marghertia; Goldsmith, Ronald E.; Hofacker, … - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten; Hofacker, Charles F.; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
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The influence of personality on active and passive use of social networking sites
Pagani, Margherita; Hofacker, Charles F.; Goldsmith, … - In: Psychology & marketing 28 (2011) 5, pp. 441-456
Persistent link: https://www.econbiz.de/10009012662
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Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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Discovering synergies and conflicts in online and offline in-store engagement
Banerjee, Syagnik; Sultan, Fareena; Hofacker, Charles F. - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 761-776
Persistent link: https://www.econbiz.de/10014537401
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.; Farhang, Maryam; Zolfagharian, Mohammadali - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10014313206