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Social media marketing : a tool for successful relationship management in service industries
Chemmalar, A. - In: Economics & finance notes 7 (2018) 1, pp. 11-19
Persistent link: https://www.econbiz.de/10012052525
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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Personal public relations and celebrity scandals : a cross-cultural analysis of Twitter communication in the aftermath of Jonny Depp's accusations of domestic violence
Maiorescu, Roxana D. - In: Journal of communication management : an international … 21 (2017) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10011776296
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Relationship maintenance strategies on the Facebook pages of current US Senators
Kim, June Yung; Park, Jung Min; Im, Jin Sook - In: Journal of communication management : an international … 19 (2015) 3, pp. 224-238
Persistent link: https://www.econbiz.de/10011448033
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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Are you feeling lonely? : the impact of relationship characteristics and online social network features on loneliness
Matook, Sabine; Cummings, Jeff; Bala, Hillol - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 278-310
Persistent link: https://www.econbiz.de/10011385744
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Relationship management via social media : a study with reference to management institutes
Bhandari, Ravneet Singh; Batisal, Sanjeev - In: Manthan : journal of commerce and management 8 (2021) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10013193335
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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From the employee perspective : organizations' administration of internal social media and the relationship between social media engagement and relationship cultivation
Men, Linjuan Rita; O'Neil, Julie; Ewing, Michele - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 375-402
Persistent link: https://www.econbiz.de/10014229016
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Harnessing the power of self-organization in an online community during organizational crisis
Ning, Nan; Lu, Yong - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1135-1157
Persistent link: https://www.econbiz.de/10010433226