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Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-Ju; Ekinci, Yuksel; Occhiocupo, Nicoletta - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 584-606
Persistent link: https://www.econbiz.de/10009776469
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Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 68 (2015) 9, pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
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Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
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Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015077614
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges
Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - 2025
Persistent link: https://www.econbiz.de/10015373346