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Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective
Kennedy, Heather; Kunkel, Thilo; Funk, Daniel C. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10012816107
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Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather; Bredikhina, Nataliya; Athanas-Linden, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
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Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction
Mahan, Joseph E.; Seo, Won Jae; Jordan, Jeremy S.; … - In: Sport management review 18 (2015) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10011333360
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"I was there from the start" : the identity-maintenance strategies used by fans to combat the threat of losing
Doyle, Jason P.; Lock, Daniel; Funk, Daniel C.; Filo, Kevin - In: Sport management review 20 (2017) 2, pp. 184-197
Persistent link: https://www.econbiz.de/10011697687
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.; Kunkel, Thilo; Baker, Bradley J. - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
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Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya; Sveinson, Katherine; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
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The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran; Baker, Bradley J.; Doyle, Jason P.; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
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Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
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Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya; Gupta, Keshav; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786