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Journal of business research : JBR
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139
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115
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107
Technological forecasting & social change : an international journal
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75
International journal of hospitality management
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Psychology & marketing
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Journal of marketing communications
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Electronic commerce research
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International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
62
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61
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International journal of contemporary hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
8,137
EconStor
1
OLC EcoSci
1
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1
Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
Qin, Vivian
;
Pauwels, Koen
;
Zhou, Bobby
- In:
Journal of marketing analytics : JMA
12
(
2024
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10015137870
Saved in:
2
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
3
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
4
Social media: a new frontier for retailers?
Constantinides, Efthymios
;
Romero, Carlota Lorenzo
; …
- In:
European retail research
22
(
2008
),
pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
Saved in:
5
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
6
The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
7
Advanced applications of network analysis in marketing science
Kakatkar, Chinmay
-
2018
-
1st edition
Persistent link: https://www.econbiz.de/10011796740
Saved in:
8
Identifying marketing communication media that are influential to consumers
Kallier, Safura M.
;
Cant, Michael C.
- In:
Corporate board : role, duties & composition; …
12
(
2016
)
3
,
pp. 25-34
Persistent link: https://www.econbiz.de/10011820622
Saved in:
9
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
10
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.
;
Wiid, Johannes A.
-
2021
Persistent link: https://www.econbiz.de/10012594025
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