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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting; Yang, Morgan X.; Yu, Irina Y.; Tu, Rungting - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
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How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting; Yu, Irina Y.; Yang, Morgan X.; Yi, Mengjie - In: Tourism management : research, policies, practice 86 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
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From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting; Yang, Morgan X.; Yu, Irina Y. - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
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"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun; He, Siying; Feng, Wenting; Filieri, Raffaele - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
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Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin; Wu, Jane Peihsun; Zhang, Qiyuan; Xu, Shen - In: Journal of business research : JBR 66 (2013) 12, pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
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How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
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Cultivating consumer subjective well-being through online brand communities : a multidimensional view of social capital
Zhou, Zhimin; Wang, Rixiang; Zhan, Ge - In: The journal of product & brand management 31 (2022) 5, pp. 808-822
Persistent link: https://www.econbiz.de/10013407536
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Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, ShiXiong - In: The journal of brand management : an international journal 30 (2023) 4, pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
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Detecting users' usage intentions for websites employing deep learning on eye-tracking data
Cao, Yaqin; Ding, Yi; Proctor, Robert W.; Duffy, Vincent G. - In: Information technology and management 22 (2021) 4, pp. 281-292
Persistent link: https://www.econbiz.de/10012653147